When it comes to the popular OTT platform, Netflix especially among the youths often use one single account among our friends i.e., by sharing passwords. However, this is not going to be same anymore.

Netflix on Thursday in an email to its users informed that the Netflix account they own will be only theirs and members of their household meaning, one who use the same internet connection, will be allowed to access the account in the basic plan.

It said that the borrowing users should immediately transfer their profile to a new account and existing accounts.

The OTT platform in a new blog post, wrote, "Starting today, we will be sending this email to members who are sharing Netflix outside their household in India. A Netflix account is for use by one household. Everyone living in that household can use Netflix wherever they are at home, on the go, on holiday and take advantage of new features like Transfer Profile and Manage Access and Devices."

"We recognise that our members have many entertainment choices. It is why we continue to invest heavily in a wide variety of new films and TV shows so whatever your taste, mood or language and whoever you are watching with, there is always something satisfying to watch on Netflix."

The decision of Netflix putting an end to the sharing of passwords among friends or other users is not something new but discussions have been going on for a long time now.

Netflix in May 2023 has already implemented these restrictions on password-sharing in more than 100 countries including popular markets like the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil.

The company, however, will not offer the ‘extra member’ option in India and the remaining countries left for imposing the restrictions as it has recently cut prices in many of them. The extra member option allows subscribers to add an additional member to their account by paying extra.

“Beginning today, we’ll start to address account sharing between households in almost all of our remaining countries. In these markets, we’re not offering an extra member option given that we’ve recently cut prices in a good number of these countries (for example, Indonesia, Croatia, Kenya, and India) and penetration is still relatively low in many of them so we have plenty of runway without creating additional complexity,” the company said, in a letter to its shareholders as reported by the Economic Times.

The company had launched cheaper plans with ads last November.